Anpanman

Apparently, one of the more famous children’s story in Japan is about a bread man who goes to crying kids, tears off part of his face (made of bread), and gives it to the child before flying (?) away. Now if that doesn’t scare a kid into eating, I don’t know what will. :p

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As he is SO popular – here’s a chocolate bar where you eat his face. Hey, at least they are consistent