I’m learning quite a lot in this MBA. For example, did you know that the concept of Kawaii can actually be traced back to hundred of years ago? This was unfortunately paused during the World War when the focus was more on the serious side of things. Then after the war, they went back with a vengeance.
They also did a contrast of Kawaii and Moe. My understanding is that Moe is the sexy Kawaii. Yes, this is really serious stuff. Honestly. We even peeked at the… financials (gasp!) of Hello Kitty. Did you know that bulk of the income is from outside Japan and mainly through licensing?
P.S. This is an elective course on Japanese Culture. Because grad school is not all about cases and papers and deadlines! (Only about 98%)